Social Media Executive

Content Creation & Management

• Develop, create, and publish high-quality content (images, videos, graphics, captions) for social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Ensure all content aligns with the hotel’s brand identity, tone, and marketing strategy.
• Coordinate with photography/videography teams to capture in-house events, promotions, and daily operations.
• Plan and maintain a content calendar to ensure regular posting and engagement.

Social Media Management

• Monitor, moderate, and respond to comments, messages, and reviews in a timely and professional manner.
• Track performance metrics (reach, engagement, conversions) and generate insights for improvement.
• Stay up-to-date with trends, hashtags, and digital marketing best practices relevant to the hospitality industry.

Marketing & Promotion Support

• Collaborate with the Sales and Marketing team to create campaigns for promotions, special events, packages, and seasonal offers.
• Support public relations efforts by highlighting guest experiences, hotel achievements, and community initiatives.
• Assist in creating digital advertisements and sponsored content to maximize reach and booking conversions.

Collaboration with Hotel Operations

• Work closely with Front Office, F&B, Events, and other departments to capture and promote guest experiences and services.
• Ensure consistent representation of the hotel’s offerings across all digital channels.
• Contribute to storytelling that showcases hotel facilities, services, and guest satisfaction.

Analytics & Reporting

• Prepare monthly social media performance reports and suggest actionable improvements.
• Track competitor activity and benchmark performance to identify opportunities.